ANFM's entire philosophy is aimed at respecting the client and valuing the individual photographer as a artisan-artist, capable of interpreting the commissioned work with their technical and creative skills.

It is of fundamental importance that clients get to know the photographer who will carry out their photo shoot and, above all, become familiar with their work to ensure that the style aligns with their expectations.

The member must ensure price transparency and provide, along with the contract, a price list detailing all costs related to extras and options that may be requested in the future.

Each ANFM member represents the association and must therefore uphold an attitude of integrity and professionalism toward their clients. For this reason, the association conducts an evaluation screening of the photographer before accepting their admission and reserves the right to carry out periodic checks to ensure that the required standards of quality and integrity are maintained over time.

The photographer must maintain a market-quality standard and is encouraged to pursue professional development through ANFM activities and collaboration with colleagues.